Colgate Fluoride Toothpaste , Watermelon Burst 6 Pack is a kids fluoride toothpaste that makes brushing enjoyable and encourages your child to maintain a daily oral care routine. Formulated in liquid gel form, this kids fluoride toothpaste provides clinically proven cavity and enamel protection and freshens the mouth with a burst of watermelon flavor loved by kids. The watermelon flavored toothpaste is also sugar- and gluten-free. Fun Flavored Toothpaste Loved by Kids When it comes to dental care, encouraging children to start brushing early and regularly is important. Colgate Kids Fluoride Toothpaste makes brushing fun. This easy to dispense gel toothpaste offers cavity and enamel protection, a fun, refreshing flavor, colorful packaging and a lifetime of bright smiles. Healthy Smiles With Colgate At Colgate, we make toothpaste that promotes healthy smiles. Not only because having a healthy smile is important to your overall health, but because when you have a healthy smile, you actually smile more – and that’s a powerful thing. Smiles are the simplest form of optimism, something we need now more than ever. That’s why we’re committed to raising oral healthcare standards everywhere.